Juan Harvey Morales Rojas
Creative Services Manager | Expert in Branding, Design, and AI-Driven Marketing
Calle La llacuna, 157, 08620, Sant Vicenç Dels Horts, Barcelona, Spain
www.growyai.com / juan@growyai.com / (+34) 617 086 213
















Professional Summary
Creative and strategic business growth specialist with over 20 years of experience in corporate image design, technology development, and web solutions. Expert in leading innovative digital projects with a deep focus on usability, accessibility, and user experience. Proficient in managing cross-functional teams and executing high-impact branding and marketing campaigns across digital, print media, and audiovisual platforms. Skilled in leveraging artificial intelligence tools to enhance creative processes and improve marketing outcomes. Experienced in managing international projects, collaborating with agencies across Latin America and Europe.


Work Experience
GroWy AI - Creative Business Growth Specialist / December 2022 – Present | The Bronx, New York and Spain
Led full-cycle branding and marketing projects, including the creation of digital and print materials to support business development and partner outreach.
Developed web pages in HTML, ensuring responsive and user-friendly interfaces aligned with the company's branding strategy.
Managed cross-functional teams and collaborated with agencies in NYC, Buenos Aires, Bogotá, Ciudad de México, Barcelona, and Madrid to deliver high-impact marketing pieces, ensuring cultural relevance and consistency across regions.
Created and optimized presentations for client pitches and internal business reviews, contributing to a 20% increase in client acquisition.
Integrated AI tools to optimize design processes and personalized marketing campaigns, enhancing client engagement by 15%.
The Harvey Method - Head of Image and Promotion / August 2018 – Present | Sant Vicenç Dels Horts, Barcelona
Directed the corporate branding strategy, including the design of promotional materials, digital signage, and print advertisements.
Developed and delivered digital presentations for client pitches, enhancing the company's market presence.
Oversaw creative production from concept to execution, ensuring alignment with overall business goals.
Worked closely with external agencies on property branding and provided art direction for branded film work.
Produced high-quality audiovisual content to support marketing campaigns, contributing to a 15% increase in client retention.
Developed and maintained the center's corporate image, ensuring consistency across all communication channels.
Created and managed advertising materials and signage, contributing to a 15% increase in client retention.
Gedo Distridep SL - Chief Technology Officer (CTO) / June 2012 – April 2016 | Sant Cugat del Vallès, Barcelona
Created and led the technology department, implementing e-commerce systems, ERP, and other productivity tools.
Developed and executed digital marketing strategies that increased online sales by 30%.
Collaborated with design teams to ensure technology solutions supported branding and marketing initiatives.
Sitep Sistemas de Información Territorial y Posicionamiento S.L. - Head of Usability Engineering and Design / October 2009 – November 2011 | Barcelona
Led usability, accessibility, SEO, and SEM projects, ensuring high standards of user experience across all digital platforms.
Worked with multiple departments to optimize design workflows and enhance overall project efficiency.
Contributed to the development of brand identity and communication templates for corporate clients.
Profesionalia, S.A. - Head of Technology Department / October 2008 – October 2009 | Barcelona
Led the technology strategy development, providing expert guidance in the adoption of new technologies across the company.
Implemented cutting-edge solutions that streamlined operations, resulting in a 20% improvement in productivity.
Conducted training programs for staff on new technologies, enhancing the technical proficiency of the team.
Collaborated with cross-functional teams to align technology initiatives with business goals, driving innovation and efficiency.
Via Quatro Comunicación, S.L. - Head of Web Development Department / August 2007 – October 2008 | Barcelona
Designed and developed web projects for the company, focusing on user-friendly and accessible interfaces.
Led a team of developers in the creation of corporate websites, microsites, and digital platforms.
Managed the production of audiovisual content to support marketing and branding efforts.
Fairstv / Sawyerandlamstrung - Head of Audiovisual Production and Web Design Department / September 2004 – August 2007 | Barcelona
Directed the design of interfaces, usability, and accessibility for web projects.
Produced audiovisual content that enhanced the company's digital presence and brand identity.
Led branding initiatives, ensuring consistency and quality across all company projects.
Geometrika Studios - Graphic, Multimedia, and Web Designer / January 1999 – August 2002 | Bogotá, Colombia
Designed and developed a wide range of multimedia and web projects, contributing to the company's portfolio and client satisfaction.
Created impactful marketing materials, including brochures, websites, and digital content, that significantly boosted client engagement.
Worked closely with clients to understand their branding needs and delivered tailored design solutions that enhanced their market presence.
Pioneered innovative design techniques that set new standards for creativity and usability within the company.


Significant Achievements
Increased Client Acquisition: Developed and delivered compelling digital presentations and marketing materials that contributed to a 20% increase in client acquisition at GroWy AI.
Boosted Online Sales: Executed a comprehensive digital marketing strategy at Gedo Distridep SL, resulting in a 30% increase in online sales.
Enhanced Brand Visibility: Successfully managed the rebranding of The Harvey Method, leading to a stronger market presence and a 15% increase in client retention.
Streamlined Design Processes: Improved design workflows and collaboration at Plugin Tic, S.L., leading to a 25% increase in project delivery speed.
Leveraged AI for Marketing Optimization: Implemented AI tools to personalize and optimize marketing campaigns, increasing client engagement by 15%.


Skills
Design Software: Adobe Photoshop, Illustrator, InDesign, Adobe Suite for creativity and design.
Web Development: HTML, Python, Django, PHP, Drupal, WordPress, Joomla, CSS, servers, databases, DNS.
Video Editing and Production: Adobe Premiere, After Effects, DaVinci Resolve.
3D Environment Creation: Blender.
Mobile Application Development: Flutter, Flutter Flow, Google Appsheet, Firebase.
Project and Team Management: Proficient in leading cross-functional teams and managing creative projects from concept to completion.
Artificial Intelligence and Prompt Engineering: Leveraging AI tools to enhance design and development processes.
International Project Management: Skilled in coordinating with agencies across different time zones and cultural contexts to achieve cohesive branding and marketing outcomes.
Strategic and Creative Thinking: Ability to develop and execute innovative marketing and branding strategies.
Excellent Communication and Presentation Skills: Skilled in articulating ideas clearly and effectively in both written and verbal forms.
Attention to Detail: Ensuring accuracy and consistency in all design projects.
Collaborative Leadership: Experience working with multiple departments and external partners to achieve project goals.


Education
Universidad de Bogotá Jorge Tadeo Lozano
Faculty of Human Sciences, Arts, and Design
Professional Graphic Designer | 1998 – 2003
Awarded a scholarship for academic excellence.
Live - Laboratorio de Investigación de La Imagen Visual de La Etseib - Barcelona
Postgraduate in Usability Engineering | 2004 – 2007
International Graduate School
Certification in Sports Training and Nutrition

